National art call, Iranian art festival, Iran’s prestigious art biennial
National export development plan for cultural industries and works of art
Implementation of the national master plan and collection of relevant information (product, knowledge and idea); Scientific and practical empowerment of ideas, works and participants at different levels
Providing and supplying in the domestic market and receiving direct and systematic feedback; Improving the level of quality in the international field (design, quality, execution, etc.)
Specialized virtual services in 6 languages in related markets along with buying and selling; Export in related market, international branch of works and branding of participants
Art biennial
Buying artwork and handicrafts
Introduction
The land of Iran as an ancient land in the fields of art and of course with the experience and expert professors of various fields of art during recent centuries, reserves without competition in the production and ability to create works of art in various fields of visual arts and of course related cultural and artistic attractions and has had valuable artistic creations as well as diversity and variety of culture and thought, and has influenced the art and civilization of other nations in different historical periods and always has a remarkable place in the world. These God-given artistic resources and practices, on the one hand, and its ancient history and civilization, on the other hand, have been the foundation and support of production and economic activities, as well as the cause of social richness and cultural diversity in all its artistic and historical periods.
Today, the art fields of ancient Iran dazzle viewers in many parts of the world. Today, every viewer who sees Iranian art and cultural works in famous international museums will see the amazing creativity and ability of Iranian creators in creating ideas and Admires historical art. Iran is a very rich country in terms of material and spiritual achievements in various fields of arts and crafts due to the existence of different ethnic groups, each of which has its own clothing, traditions and customs.
Relying on the experiences and international cultural works of art and preserving Iranian authenticity, which is full of pride and honor for the creators and artists of this trade and industry, and looking at the current human taste, in order to promote and develop Iranian art and culture, we must seriously Let’s do global marketing. Displaying, offering and presenting more artistic works and ideas through access to domestic and international markets has a decisive role in the quantity and quality of these works and the prosperity of businesses related to the Iranian art industry, which, definitely, access to the markets domestically through connecting to the domestic and virtual distribution and sales network, university art shops by professors and domestic exhibitions and galleries, activists in the fields of art sales worldwide, virtual networks and domestic and international curators, both capable Makers and artists are far easier than accessing unfamiliar and diverse, unrelated and active markets (public infrastructures that also interfere in the space of the cultural and artistic field), because the scientific and specialized competition of producers and sellers at the global level is sometimes so fierce. It is getting stuck that it does not leave any room for the professional presence of ideas, works and art products, which, in addition to the domestic and international competitive environment in the variable markets related to art and cultural industries, there are also many problems in updating the art fields, empowering Artistic ideas, the use of technology, modern science, and the connection between the art industry and the design industry, for various reasons in recent decades, and of course, the gap between the existing ideas and abilities and the emerging world of art, the needs that have been raised more than ever. observation
It is worth mentioning that combining the capacities of the capable sectors of private infrastructures and academic and government institutions in the fields of empowerment, market making, marketing and sales in a platform where appropriate coordinates for their activities are defined, new opportunities in the direction of development Communication and benefit will create a considerable network of artists.
Because the events are usually temporary events that can be the source of the effect and lead to networking and creating a new perspective in the related field and will ultimately lead to the discovery of new capacities due to the synergy of members;
And briefly, the main goal of the project; Empowering the network of artists and internationally validating Iranian artworks and handicrafts in the world
The national plan to Hami Honar Mana
We have decided to implement the largest and most comprehensive level of identification, empowerment and marketization of fields related to visual arts and related industries in the national call “Mana Art Supporter” in 2024 and in line with the realization of the goal of identification, empowerment, Commercialization and development of the market and the prosperity of art businesses and supporting the chain of attraction, generation of ideas to production of products, we have organized a “national event and call” with the following goals:
Painting festival, calligraphy festival, Irshad festival
- Identifying the artistic capacities of the country in related fields
- Providing comprehensive solutions in the infrastructure of international interactions and industry
- Creating an environment of attraction, empowerment and improvement of the quantitative and qualitative level of creating works
- Creating credibility in the international space and customizing works of art and handicrafts
- Creating a two-way and three-way relationship between artists, knowledge bases and related markets
- Strengthening the value chain, production and sales in the field of visual arts and handicrafts
Two years of calligraphy, two years of painting, two years of graphics
- The main elements of the implementation of the call:
Buying and selling works of art in the world
Cultural and artistic institution supporting Mana art
During a decade of activity in Iran’s art industry and related cultural industries, the main area of empowerment is definitely to identify the existing capabilities (ideas, works, products, etc.) and create two-way communication with domestic and international target markets (enthusiasts , collectors and investors in consumer industries) knows and it is obvious that due to their infrastructural capabilities that have been designed, created and implemented in recent years for consumption and use in different layers of the art industry, they need extensive information And the expansion of the first community (creators and ideators of the artistic and cultural fields) will be to provide and lay the foundation for supporting fields in the empowerment and development of the market.
Services:
Designing the call and creating an executive chart and general and specialized committees
Providing specialized infrastructure for recruitment, expertise and leveling of works
Providing support infrastructure and empowering the consumer and member network
Internal marketing and display and internal sales on virtual and face-to-face platforms nationwide
Presentation and domestic and international marketing for the supply of works at different levels
Participation in science and culture park festivals
National Park of Soft Sciences and Technologies and Cultural Industries of Academic Jihad
also with a supportive view and of course a coherent structure in the field of designing and implementing creative ecosystems in related fields, the best possible platform for implementing related actions and of course creating three-way relations between the artistic and cultural fields, performers committed to support and domestic target markets and It is international.
Services:
Cooperation in the design of the call and the creation of executive charts and general and specialized committees
Cooperation in wide information and creating two-way relations with related structures in introducing information feed consumers
Participation in Islamic Azad University festivals
Islamic Azad University, Department of Islamic Iranian Arts, Dr. Mahmoud Farshchian
Under the chairmanship of Mr. Dr. Yarzadeh, as one of the most innovative academic and art managers, as well as the creator of the master student project in the field of art education in the country, he is also a member of the project policy council and the supplier of the project implementation site and the secretariat related to the national call. are in charge
Services:
Provision of activity space in Tehran and exhibition space for the display and presentation of works of art
Cooperation in creating a team of academic experts in the country
Participation in Iran’s UNESCO festivals
National UNESCO Commission of Iran
Brand supply, creation of valid international issues in the direction of production and distribution, provision of infrastructure for the introduction and international supply of the selected works of the ecosystem, empowerment of works and support in providing international services.
National plan to support Iranian artists
- The main steps of calling “Parts”
- Specialized advertisements, notification of the national call at the country level
- Examining and compiling information storage and instant consumption of data
- Use of internal exploitation, display and supply infrastructure
- Skill leveling of works and abilities in domestic and international space
- Empowerment of the ecosystem that provides services and existing capabilities
- Receiving orders and creating new works with a focus on the export target market
- Showing and offering works and offering capabilities in the international space
- Scientific market measurement and historiography of interactions based on analysis
- Operational export in related fields and publication of works in the international space
- Creating an ecosystem for knowledge transfer and commercialization along with complete exploitation
Authentic Iranian national call
- Executive steps of the call ” A simple description of the steps of the activity “
After extensive information, those interested in participating in the call and using the services refer to the Art Holding website, create a user account (within 1 minute with mobile phone authentication) and automatically enter their user account and They can do the authentication steps in the sections of communication information, identity information, activity resume and sending work samples and signing the memorandum online and instantly (if the documents are ready, it takes about 5 minutes) then by experts in the information verification sections. The basis, expertise of the works, empowerment will be evaluated and if necessary, the information will be updated through the expert’s message on the portal, SMS and e-mail. Finally, after the confirmation of the authentication department by the experts, the possibility of opening the store and registering the artwork will be given. will get (each work maximum 3 minutes) and can present their works of art to participate in the competition + instant display + domestic supply and international sale.
It is obvious that he has taken steps to improve his level in the empowerment ecosystems such as basic art education, supplementary education and specialized art education, as well as training in various fields of market research, advertising and marketing in the ecosystem of the Art Holding Education Platform, and after two courses 25 (basic) and 45 days (supplementary) regarding the production and creation of works of art at an acceptable level for international supply, which will include measures such as participating in exhibitions, art fairs and planned auctions in will take
We bought your artwork
It is worth mentioning that the realization of the goals during the consecutive periods of the festival (4 times of seasonal performance in 2024) is intended by streamlining and creating infrastructures, and achieving all the goals mentioned in the first period is not expected.
Art festival support
- The subject of the call
At first glance, the call is public and with a free theme, due to receiving and accompanying the maximum of the artistic community and covering the needs of the market
And in the specialized section, we will have special sections along with the proposal to receive the international topics of the day by UNESCO
And this can be a breakthrough in international display and sales
- Approved specialized subjects: ( Update March 2024 )
Ancient Persia
Original decorations
Nature conservation
- event level
competitive
- Giving awards to the best people in the form of scholarships to empower the fields of education, exhibition and sale of works at the national and international level
Non-competitive
- Providing public services to all participants in the form of public education, display and presentation of works at the national and international level
Festival with fine art award
- Separation of disciplines
8 visual disciplines + handicrafts
( 1 + 8 )
Painting ; Photography ; miniature ; calligraphy; Printing and illustration; graphics and design; sculpture and ceramics; Carpets and rugs
+
Handicrafts
A store site for Iranian works of art and authentic handicrafts for international sale
- The main indicators for evaluating works
Innovation and creativity
Using modern science and specialized market analysis in creating works and presenting ideas
Natural material
Using natural and Iranian production materials and equipment (such as focusing on the field of authentic Iranian colors)
Iranian Islamic motifs
Exploitation of Iranian, ancient, Islamic motifs, human, animal, plant motifs in presenting ideas and creating works
Ancient and traditional works
Exploitation of historical properties in the design, execution and presented ideas
Quality
Elegance and precision in the execution of the work and creation of ideas compared to the first-class works in the world
modern Art
Creating two-way communication in the creation of works and presenting ideas related to modern and up-to-date world arts
Islamic art
Exploitation of artistic mixes and Islamic symbols in creating works and presenting ideas
Iran’s biggest art event in 2024
- Event contacts (The community receiving the call and having special services in the empowerment plan)
consisting of three main groups
- Well-known people in the field of art
Contains:
Art professors, collectors, exporters related to the industry
- People active in the art industry
Contains:
Students of related fields, art activists, educational activists, independent artists
- People interested in arts and crafts
Contains:
Enthusiasts, students, independent students, government and organizational managers
- Operational actions (main event formats)
Virtual and in-person opening
Virtual and face-to-face information
Attracting “virtual” works and ideas
Virtual and face-to-face empowerment
Internal supply (store opening, exhibition) ” Virtual and in person
Virtual and in-person festival
International supply (store and exhibition translation) “virtual and in person
Summary of the “virtual and face-to-face” course
Authentic art site and good craft app
- How do I proceed?
If you are an idea maker, creator of works of art, owner of a style or a work of art in the categories active in the national call; Become a member of the user account section of the site and on the first page of your user account, follow the path to participate in the national call for patrons of Mana art (authentication, store registration and works registration)…
The site of the national call for art
By scanning the image below with your mobile phone, you will access the information on this page
You can send this image to loved ones who may be interested in attending the call
Free call art
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